Archive for propaganda

Spectacular Dispatches

Posted in Dispatches with tags , , , on March 25, 2017 by Magadh

“In societies where modern conditions of production prevail, life is presented as an immense accumulation of spectacles. Everything that was directly lived has receded into a representation.”

Spectacles are the purest product of zero marginal cost capitalism. Whereas in earlier times, capital was primarily engaged in the reproduction of itself through the production of material commodities, now it is spectacles that accumulate rather than (primarily) things. Spectacles constitute the reproduction of domination through the production of fascination and apathy. They can be reproduced and distributed in practically infinite quantities through the medium of networked societies. Spectacles have become the lifeblood of modern capitalism.

coffeeThe circuits of production of modern capitalism are maintained by a politics centered on the production of compliance. This is not to say that there was in the past some sort of golden age in which the sphere of the political was one of free and rational consideration of substantive matters relative to the organization of society and its resources. But Habermas was probably correct to note that there was a period from the late 17th century in which there were spaces wherein such rational considerations were given greater scope that at other times, at least for those positioned in social and gender terms to have access to them. This era of the rationally structured public sphere was fleeting in the long history of human societies.

rallyThis era of the rationally structured public sphere was fleeting in the long history of human societies. It was also functional to the maintenance of the political and economic order, at least in the respect that it provided a means for the rising bourgeoisie to exert intellectual influence on the post-absolutist orders of politics and production that they were creating. Beginning in the 1920s this mode of ideological organization came increasingly to be seen as insufficient to the increasingly turbulent political conditions of imperialistically segmented industrial and finance capital. It was in this era that the production of spectacles began to replace the production of ideas as the medium for preserving the domination of capital.