Archive for 1968

The Technological Plane

Posted in Dispatches with tags , , , , , on March 16, 2018 by Magadh

baud1“The technological plane is an abstraction: in ordinary life we are practically unconscious of the technological reality of objects. Yet this abstraction is profoundly real: it is what governs all radical transformations of our environment. It is even – and I do not mean this in any paradoxical sense – the most concrete aspect of the object, for technological development is synonymous with objective structural evolution. In the strictest sense, what happens to the object in the technological sphere is essential, whereas what happens to it in the psychological or sociological sphere of needs and practices is inessential. The discourse of psychology or sociology continually refers us to the object as apprehended at a more consistent level, a level unrelated to any individual or collective discourse, namely the supposed level of technological language. It is starting from this language, from this consistency of the technical model, that we can reach an understanding of what happens to objects by virtue of their being produced and consumed, possessed and personalized.”

Baudrillard, The System of Objects, 3